SERI Announces R2 Leader Program
Sustainable Electronics Recycling International (SERI) has announced the R2 Leader program, which is designed to support efforts by companies and organizations to advance the responsible reuse and recycling of used electronics.
A coalition of 10 partners including DIRECTV, Goodwill Industries International, Greeneye Partners, Keep America Beautiful, Microsoft, Panasonic, Sony America, SourceAmerica, Wistron Corporation and Xerox provides the foundation for the R2 Leader program.
“Since the creation of the R2 Standard for responsible electronics recycling in 2008, we have consistently heard from companies and organizations that wanted to support reuse and recycling efforts,” said John Lingelbach, Executive Director of SERI. “Our partners in launching this program have taken on truly commendable leadership roles in managing used electronics. Working in tandem with these leaders who share our vision will significantly accelerate progress in developing responsible e-waste reuse and recycling policies, programs and facilities.”
The R2 Leader program includes a commitment from participating companies and organizations to support R2 certified electronics refurbishment and recycling, as well as consider R2 certification when choosing a recycling partner. R2 Leaders also take a leadership role in projects to advance responsible reuse and/or recycling around the world, such as funding pilot projects for responsible recycling in developing countries, or creating new programs for electronics collection, refurbishment or recycling.